Strategy Archives - The Social Media Hat https://www.thesocialmediahat.com/blog/tag/strategy/ Always On Top Of Social Wed, 31 Jan 2024 22:15:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://i0.wp.com/www.thesocialmediahat.com/wp-content/uploads/2019/04/cropped-TheSocialMediaHat-logo-white.png?fit=32%2C32&ssl=1 Strategy Archives - The Social Media Hat https://www.thesocialmediahat.com/blog/tag/strategy/ 32 32 161308863 Marketing Strategy Transformation: How a New Approach Elevated Sales https://www.thesocialmediahat.com/blog/marketing-strategy-transformation-how-a-new-approach-elevated-sales/ Sat, 20 Jan 2024 23:47:03 +0000 https://www.thesocialmediahat.com/?p=9399 A Case Study of Mike Allton's Approach as a Fractional CMO.

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]]> 9399 SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses https://www.thesocialmediahat.com/blog/swot-analysis-for-marketing-strategy/ Sat, 20 Jan 2024 19:18:33 +0000 https://www.thesocialmediahat.com/?p=9390 SWOT analysis crucial for SMBs' informed marketing strategy decisions.

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]]> 9390 The Power of Goal Setting: Defining Objectives for Your SMB Marketing Strategy https://www.thesocialmediahat.com/blog/the-power-of-goal-setting-defining-objectives-for-your-smb-marketing-strategy/ Fri, 19 Jan 2024 02:41:56 +0000 https://www.thesocialmediahat.com/?p=9384 Craft a robust SMB marketing strategy through goal setting and expert guidance.

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]]> 9384 What Is The Difference Between A Marketing Consultant And A Fractional CMO? https://www.thesocialmediahat.com/blog/what-is-the-difference-between-a-marketing-consultant-and-a-fractional-cmo/ https://www.thesocialmediahat.com/blog/what-is-the-difference-between-a-marketing-consultant-and-a-fractional-cmo/#respond Sat, 13 Jan 2024 22:26:30 +0000 https://www.thesocialmediahat.com/?p=9302 Understanding these roles is the key to creating marketing harmony.

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]]> https://www.thesocialmediahat.com/blog/what-is-the-difference-between-a-marketing-consultant-and-a-fractional-cmo/feed/ 0 9302 How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting https://www.thesocialmediahat.com/blog/how-marketing-executives-ride-the-roller-coaster-of-success-w-laura-gassner-otting/ Mon, 17 Jul 2023 16:35:49 +0000 https://www.thesocialmediahat.com/?p=8939 Partnership Unpacked, Episode 30, with Laura Gassner Otting

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]]> 8939 8 Social Media Success Secrets You Need to Know https://www.thesocialmediahat.com/blog/8-social-media-success-secrets-you-need-to-know/ Sat, 21 Sep 2019 14:51:59 +0000 https://www.thesocialmediahat.com/?p=6117 Here are some secrets to social media success that you must know to grow your brand online.

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]]> 6117 Social Media Marketing Wisdom from a Galaxy Far, Far Away https://www.thesocialmediahat.com/blog/social-media-marketing-wisdom-from-a-galaxy-far-far-away/ Tue, 03 Sep 2019 18:00:00 +0000 Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don't rely on luck, set goals and have faith in yourself.

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]]> 4013 How to Increase the ROI of Your Video Content https://www.thesocialmediahat.com/blog/how-to-increase-the-roi-of-your-video-content/ Tue, 30 Jul 2019 19:00:00 +0000 83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

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]]> 4978 4 Killer Tips to Improve Your Content Marketing Strategy with Instagram https://www.thesocialmediahat.com/blog/4-killer-tips-to-improve-your-content-marketing-strategy-with-instagram/ Mon, 08 Jul 2019 11:00:00 +0000 Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

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]]> 4949 How NOT To Use Social Media https://www.thesocialmediahat.com/blog/how-not-to-use-social-media/ Mon, 24 Jun 2019 11:00:00 +0000 Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.

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]]> 4874 How to Create 26 Pieces Of Content From A Facebook Live https://www.thesocialmediahat.com/blog/how-to-create-26-pieces-of-content-from-a-facebook-live/ Tue, 29 Jan 2019 12:00:00 +0000 If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind - and drive real business results!

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]]> 4791 7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success https://www.thesocialmediahat.com/blog/7-strategies-to-ensure-your-next-collaboration-with-influencers-is-a-success/ Mon, 13 Aug 2018 17:00:00 +0000 Here are seven tips that will make your next Influencer Marketing campaign a success!

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]]> 4705 How Your Small Business Can Benefit From Social Influencer Marketing https://www.thesocialmediahat.com/blog/how-your-small-business-can-benefit-from-social-influencer-marketing/ Mon, 01 Jan 2018 13:00:00 +0000 While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.

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]]> 4403 5 Strategies to Frame Your Buyer’s Website Experience https://www.thesocialmediahat.com/blog/5-strategies-to-frame-your-buyer-s-website-experience/ Mon, 04 Dec 2017 19:00:00 +0000 This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase.

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]]> 4334 How To Pack A Year’s Worth Of Marketing Education Into Two Days https://www.thesocialmediahat.com/blog/how-to-pack-a-year-s-worth-of-marketing-education-into-two-days/ Mon, 13 Mar 2017 12:00:00 +0000 Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge... but it takes too long.

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]]> 3947 Use this 5 Step Process and Sell More on Social Media https://www.thesocialmediahat.com/blog/use-this-5-step-process-and-sell-more-on-social-media/ Mon, 03 Oct 2016 12:00:00 +0000 What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here.

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]]> 3786 Finding Social Media’s Place In The Marketing Universe https://www.thesocialmediahat.com/blog/finding-social-media-s-place-in-the-marketing-universe/ Tue, 06 Sep 2016 12:00:00 +0000 How does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We'll then be in a better position to determine social media's place in the marketing universe.

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]]> 3713 What Does It Mean To Be Social On Social Media? https://www.thesocialmediahat.com/blog/what-does-it-mean-to-be-social-on-social-media/ Mon, 29 Feb 2016 17:00:00 +0000 Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort?

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]]> 3404 Why My Content Strategy Needed to Change, and Yours May Too https://www.thesocialmediahat.com/blog/why-my-content-strategy-needed-to-change-and-yours-may-too/ Mon, 20 Oct 2014 21:00:00 +0000 Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.

Wishpond isn't like many businesses.

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]]> 3100 Why Followers, Not Follower Counts, Matter Most https://www.thesocialmediahat.com/blog/why-followers-not-follower-counts-matter-most/ Fri, 26 Sep 2014 20:00:00 +0000 There’s a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has zero followers is …

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