Following in the footsteps of the other major networks, LinkedIn has finally implemented the ubiquitous “cover photo.” LinkedIn Premium Members can now upload a 1400 x 425 cover image.
How to Make Social Conversations Lead to Conversions
How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.
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The Complete Social Media Cover Photo Guide
Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
5 Business Tools to Lighten Your Social Media Marketing Load
Running a business without the right tools can be pretty difficult to pull off, especially considering the time factor, or lack thereof, into the equation. Here are 5 tools that can help.
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7 Characteristics of a Successful Social Media Presence
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.
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Should I use a Social Media Profile or Page?
Deciding whether or not to use a social media profile or page can sometimes be a difficult decision. It’s not as easy as “if I’m representing a business, use a Page.” This decision tree will help you.
Freelancers Fishing for Work With Social Media
Freelancing may be the workforce of the future. According to a study conducted by accounting software firm Intuit, 40 percent of the U.S. labor force may be freelancers by 2020. With the perception of a struggling economy looming over businesses, companies prefer getting their work done without the need to place someone permanently on staff. …
Everypost, the social media management tool, adds Facebook, LinkedIn and Google+ Pages
I’ve talked before about Everypost, and labeled it “THE personal social media management tool.” I described it as a personal tool because, at the time, it only supported personal accounts on Facebook, Google+ and LinkedIn (plus Twitter, of course). Now, Everypost supports business pages on Facebook, LinkedIn and even Google+. Is this a game changer? …
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Feeding off Each Other: How to Combine Social Media with Ecommerce
What’s hot and happening today? Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research. Meanwhile, social media is everywhere, all the way to the point where …
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