Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there. Nowadays, it is more uncommon for an organization to not have a blog than to …
Should businesses push what they do on social media?
One of the questions I get asked a lot, and even talked about in a recent HOA, is whether or not businesses should promote themselves on social media. And for some, it may not be as strange a question as you might think. The Argument Against Social Media for Business Some people believe that social …
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What’s Wrong With Asking For Reviews on LinkedIn?
Have you ever received a message link this on LinkedIn? Click here to review me on ——: (link) Can you lend a hand? My business relies on referrals from happy clients, so I’m gathering opinions from people who know my work. Your positive review would be much appreciated. I get messages like this on a …
Why Real Estate Agents Should Have Community Pages and How to Promote Them
What Are Real Estate Community Pages? The first thought that may come to mind when reading the title of this article is what the heck is a Real Estate community page. Simply stated a Real Estate community page is a dedicated place on a website where an individual can go to learn more about a …
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A Surefire Marketing Strategy for Driving Website Traffic
Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement …
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Should I use social media if my customers don’t?
There aren’t many companies these days that haven’t started to look towards social media for business opportunities. If you’re working or running a company that sells to other businesses and leverages B2B relationships, you may be thinking of stopping to read now because “my customers don’t really use social media”, but just hold with me …
How To Put Social Media To Work
It’s 2013, which means your business (if successful) is using some form of social media to help facilitate communication with clients and target potential customers. If you’re not doing this by now, then you’re living in the shadows and wasting a great opportunity to expand your business’s horizons, further its growth, and help it reach …
LinkedIn Brings Endorsements to Mobile
LinkedIn Endorsements, the often maligned crowdsourced Skills & Expertise within the professional social network, is now available within the LinkedIn mobile app. With today’s update, LinkedIn members can now view their top skill endorsements on their mobile profile, as well as accept and grant endorsements from and for other members. The major criticism of such …
How to Hide LinkedIn Endorsements
LinkedIn Endorsements are the Skills & Expertise that you can be endorsed for and display on your profile. You can list up to 50 skills, and each time someone endorses you for a skill, their profile image is displayed next to that skill, and the number of times you’ve been endorsed for that specific skill …