Always On Top Of Social
There’s no shortage of social media marketing activities for companies to pursue. Beyond the core of LinkedIn, Facebook, Google+ and Twitter, there is a long list of platforms for networking, promoting and sharing content. The struggle for many firms is not knowing which ones to use, it is determining what success looks like. As it …
Social Media Marketing in High-Growth vs Average-Growth FirmsRead More
This is a post I have been holding off on writing for a while. You see, back in April, my daughter’s great grandmother passed away. Tai Ma, as she called her in Cantonese, was 85 and had been in failing health for years. My wife and I thought we were blessed when Grandma was able …
With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important your profile pic really is. If you’re using a website or service for personal use, you can certainly …
LinkedIn has said time and time again that its desire is for its members to only connect with other members with whom they have had previous interaction, either through a shared work experience, school, or as a vendor. Members who don’t yet know each other are encouraged to connect only after having been introduced or …
EDITOR’S NOTE: With the demise of Google+, and an increased role in the social media space, how I use social networks has changed significantly since I originally published this article. If that interests you, let me know in the comments and I’ll publish a more extensive outline. ~ Mike, March 2019 There are many different …
While the concept of an assembly line of workers to help streamline and improve production has been around for centuries, it wasn’t until Eli Whitney’s 18th century implementation of a mechanical assembly line for muskets with interchangeable parts that we saw the beginnings of true automation. A hundred years later, Henry Ford began mass producing …
How to Destroy your Social Media Credibility through AutomationRead More
The social media platform LinkedIn introduced and incorporated the “mention feature” in early April. This feature is the same as that of Facebook, Google+ and Twitter, wherein a user can mention the name of a certain contact and place it on a status message, tweet, or comment. While LinkedIn’s new feature is a great way …
Exercising Caution on the Use of LinkedIn’s “Mention Feature”Read More
An estimated 1.4 Billion* people worldwide use social media, but the top 13* worldwide social media sites estimate to have 5 Billion* user accounts. That means if you just take into account the top social media sites and split them evenly across the social media population, each person on average then has 3 social media …
“OK, so now that you have a website for your business, it’s time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don’t forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set up and be active …
