James Scherer, Author at The Social Media Hat https://www.thesocialmediahat.com/blog/author/james-scherer/ Always On Top Of Social Mon, 16 Nov 2020 13:22:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://i0.wp.com/www.thesocialmediahat.com/wp-content/uploads/2019/04/cropped-TheSocialMediaHat-logo-white.png?fit=32%2C32&ssl=1 James Scherer, Author at The Social Media Hat https://www.thesocialmediahat.com/blog/author/james-scherer/ 32 32 161308863 5 Strategies to Frame Your Buyer’s Website Experience https://www.thesocialmediahat.com/blog/5-strategies-to-frame-your-buyer-s-website-experience/ Mon, 04 Dec 2017 19:00:00 +0000 This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase.

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]]> 4334 3 Steps to Creating a Social Media Contest That Drives Sales https://www.thesocialmediahat.com/blog/3-steps-to-creating-a-social-media-contest-that-drives-sales/ Mon, 06 Mar 2017 13:00:00 +0000 Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests.

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]]> 3939 How to Create Your Own Ebook Using Google Slides https://www.thesocialmediahat.com/blog/how-to-create-your-own-ebook-using-google-slides/ Mon, 20 Apr 2015 20:00:00 +0000 Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.

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]]> 3171 Why My Content Strategy Needed to Change, and Yours May Too https://www.thesocialmediahat.com/blog/why-my-content-strategy-needed-to-change-and-yours-may-too/ Mon, 20 Oct 2014 21:00:00 +0000 Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.

Wishpond isn't like many businesses.

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]]> 3100 Facebook Rehab: Recovering from Addiction https://www.thesocialmediahat.com/blog/facebook-rehab-recovering-from-addiction/ Wed, 28 May 2014 13:30:00 +0000 Accepting that the fall of Organic Reach has happened is the first step to recovery, and this article will guide you through the grieving process, from Denial, to Anger, Bargaining, Doubt and, finally Acceptance.

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]]> 2903 Why you Should Opt into Facebook Ads https://www.thesocialmediahat.com/blog/why-you-should-opt-into-facebook-ads/ Wed, 29 Jan 2014 19:30:00 +0000 This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.

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]]> 2695 Blogging for Business: What’s Important in 2014 https://www.thesocialmediahat.com/blog/blogging-for-business-what-s-important-in-2014/ Mon, 06 Jan 2014 21:00:00 +0000 It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be? This article will give you the four lessons that I took from 2013, and I feel …

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]]> 2648 Pinterest for Business: Why a Pin is Worth your Time this Holiday Season https://www.thesocialmediahat.com/blog/pinterest-for-business-why-a-pin-is-worth-your-time-this-holiday-season/ Wed, 27 Nov 2013 16:45:00 +0000 It seems, very suddenly, that the Holidays are just around the corner. Has this caught anybody else slightly off-guard? Have you started ramping up your social media efforts for the holiday season? Have you slapped a few snowmen on your homepage and started pushing stocking-stuffers on Facebook? This article might cause a slight re-evaluation of …

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