You have no doubt joined a variety of social networks by now. Twitter, Facebook, Google+ and LinkedIn for sure, and perhaps others. You may not have realized it before, but if you take a close look at your email Inbox, you may notice that it’s quickly getting filled with email notifications from all these networks! …
Why do I see t.co as a referral source in Google Analytics?
As we continue to explore Google Analytics, one of the key areas of attention is Referring Sites. These are the sites that sent traffic to you. This is a critical statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns. Most of …
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Twitter improves Search and Discovery
Twitter announced today a major improvement to their Search and Discovery features, and these improvements are immediately accessible through the mobile website as well as iOS and Android systems. According to the update, version 5.3 includes: Instantly access great content with improvements to search and Discover. Discover delivers a single stream of Tweets, Trends, Activity …
When Is The Best Time To Post On Social Media?
Learn when the best (and worst) times to post to social media are, why it matters, and how to optimize for your business.
How secure are your social media accounts?
Last week, Twitter acknowledged that their systems had been breached, and that at least 250,000 Twitter users may have had their account information shared with the hacker. According to their blog post, Twitter revealed that the attack may have revealed usernames and email addresses, along with encrypted/salted passwords. While Twitter immediately secured the breach and …
Why Social Media Care is the new Customer Service
Social Media Care, also referred to as Social Care, is all about using social media platforms as customer service venues. Already about 16% of customer support requests are served via social media, and it’s more than likely that figure will grow rapidly in the coming years. What customers are saying about your brand will be …
How to use Vine and Twitter to shout brief videos
Vine is a video-sharing platform that, like Twitter, is all about abbrevation. Rather than posting videos that can go on for some time, like on YouTube, Vine videos can only last 6 seconds and are designed to loop much like animated GIF images. The shortened format is very similar to Twitter’s 140-character text limit on …
Embedded Tweets get better
Twitter has announced through their blog several updates to the embedded tweet capability. Last year, Twitter began allowing users to embed a tweet onto a website, often used in blog posts and news stories to better share specific tweets with readers. Today, Twitter has released several udpates to the service to make embedded tweets even …
WOW your customers with Social Media Lists
We have talked in the past of how business owners can use the Twitter List functionality to help themselves. In your Twitter account, you can create lists and add Twitter profiles to those lists, allowing you to view a list and see only updates from those Twitter users. These lists can be public or private. …