I am, by most accounts, an email power user. I send and receive hundreds of messages a day, and do so from multiple devices. I have custom signatures and email templates, and can conduct business and transactions via email with ease. My entire business is run on and depends on email communication. So you can …
How the Service Industry Markets Big With Small Dollars
If you’re a fan of AMC’s hit drama “Mad Men,” you might have an understanding of how the balance of power worked for advertising in the ’60s. The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space — television, radio, print — was controlled by so few, …
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5 Conversion Tips to Increase your Website Sales
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is a medical doctor so as you can imagine our prior training didn’t exactly help us prepare for what we would encounter running a web business! …
Effective Digital Marketing Campaigns for Mother’s Day
Daughters, sons and husbands spent about $18 billion on Mother’s Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketing campaigns to target online …
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4 Times Smart Tech People Said Stupid Things
We guess Scott Adams put it best when he said “It’s a wondrous human characteristic to be able to slip into and out of idiocy many times a day without noticing the change or accidentally killing innocent bystanders in the process.” You see, just the other day, we were ranting about our mobile phone because …
Three main reasons why healthcare organisations need PR
A common misconception is that public representation – often referred to as PR – is a service tailored to the requirements of a celebrity or media personality. They need the help of professionals in order to stay in the spotlight and attract the headlines for all the right reasons. However, this line of work is no different …
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How I promote my new blog posts
MAJOR UPDATE: This topic has been completely revised and expanded in a new article here: ~ How To Promote A Blog Post ~ BLOG PROMOTIONOLOGY, The Art & Science of Blog Promotion After I have finished writing, editing, deep linking and have published a new blog post, my work has just …
Get to Know the Internet’s Most Famous Cats
We don’t really understand why some people don’t like pet-shaming sites. There’s this Tumblr called Cat-Shaming and we seriously can’t get enough of it. We especially had a good chuckle over this one cat who ate her mommy’s birth control pills and this furry guy named Wiggly who drinks from the toilet. Of course, as …
Feedly makes massive upgrades in wake of Google Reader closure
When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly. Feedly is an independent RSS reader that also syncs with your Google Reader account. Fortunately for Feedly users (and Google Reader users as well), Feedly had been aware for some time that Google Reader …
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