One statistic that has been discussed a lot lately is the fact that images posted to social media sites like Facebook generate far more engagement and interest than text. It’s also been widely discussed that Pinterest, the social network based around the idea of sharing and “pinning” images, has achieve tremendous growth recently. In an …
What is your Key Advice to Small Business owners starting Social Media? [SURVEY]
Every small business owner needs to start somewhere when it comes to Social Media, but where to begin? Facebook? Twitter? LinkedIn? Do you create accounts all over the place, or focus on one network at a time? Do you read a bunch of books and attend classes, or just dive in and see what happens? …
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Klout Scores Now Include Facebook Pages
Klout, the Social Media Measurement score and website, now factors Facebook Pages into each users score. Mashable reported that, “The new feature allows you to connect your brand or organization’s page to your Klout account and then have activity for that page help grow your Klout score.” For many Klout users, this addition has been …
LinkedIn Takes a Page from Klout
If you have a Klout account, you know that each day you are given a set number of K’s which you can use to indicate topics other users are influential in. The giving and receiving of K’s is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, …
Social Media Usage Statistics [INFOGRAPH]
For more up to date statistics, check out Social Media Active Users By Network. I am often aproached by business and website owners and asked whether or not they should even consider a social media marketing campaign. They often think that social media doesn’t apply to their business or industry. One of most compelling motivators …
A Marketing Guide to Pinterest [VIDEO]
Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and …
Twitter for iPad Rebooted
Twitter for iPad got an all new app today. According to the update, there are new profiles with header photos, photo streams on profiles and events, along with other improvements, polishes and fixes. This reflects corresponding changes to Twitter in general allowing users to do more with images. At the same time, Twitter has also …
“Social Media is about sociology and psychology more than technology.” – Brian Solis
In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It’s all …
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Do Social Networks Have an Obligation to Remove Hateful Content?
Americans and the World at large have watched and been stunned as more and more groups have rioted and killed over a video that was posted to YouTube. On Friday, Sept. 14 the White House asked that the video be removed. According to Mashable, “The Obama administration has “reached out to YouTube to call the …
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