HAVE YOU EVER WONDERED WHY THERE ARE SO MANY BLOGS AND PODCASTS ABOUT RUNNING VIRTUAL EVENTS?
(ALL OF WHICH END UP REPEATING THE SAME SUPERFICIAL TIPS)
The number of virtual events has grown by 400% in the last three years alone! And for good reason. Virtual Events are incredible opportunities to build valuable community, explode brand awareness, network with peers and influencers, generate highly qualified leads and drive more revenue for your business.
And yet, only 5% of virtual summits and conferences are profitable.
Every other event organizer has sat where you’re sitting. They want all of the success and accolades that a terrific virtual event can bring, but they don’t know how to pull it off.
There’s a tremendous need for a formulated approach and SYSTEM for building an impactful virtual event that you simply won’t find by downloading “freebies.”
That’s why I created this system called…
SOLD OUT SUMMITS
This full-day intensive will help you map out your strategy from beginning to end, determine if hosting an online event is right for you, choose the best platform for your needs (including how much time and money should be invested into each), find speakers that fit with your niche and audience goals, develop a content calendar that helps keep things moving smoothly all day long without losing attendees’ attention or interest…and more! Every step along the way we’ll provide actionable advice on what works best in today’s environment.
Imagine if you could spend a single day with a virtual event strategist developing your entire end-to-end plan for a successful virtual event, rather than spinning your wheels for weeks.
(And yes, that includes resources, templates, swipe files, and additional support to reach your goals!)
IF YOU ARE...
🧨 In charge of all business marketing initiatives and overwhelmed with the idea of hosting a virtual event
🧨 Stressed about the prospect of tackling this huge project alone
🧨 Worried that you don’t know what you don’t know and will miss important details that could derail the entire project
🧨 Afraid of being embarrassed
What would it look like if you were relieved of all that weight?
I WANT TO BOOK MY DAY!
Saturdays between now and your event are fewer and fewer, book your Intensive day now.
A SINGLE SATURDAY SUMMIT STRATEGY SESSION
Spend just one Saturday with a Virtual Event Strategist devoted to your event and emerge with a total gameplan for how to build your dream event.
You’ll avoid countless hours wasted on platform demos and solutions, and have focus and clarity on the aspects of your event that truly make a difference.
Which means you’ll walk into the office Monday morning feeling confident and assured that you’re on the right path.
The path of an event organizer whose summit is sold out.
TOGETHER WE'LL CREATE...
 |  |  |
| A PLAN FOR SUCCESS So you stop spinning your wheels and start mapping out a plan for your virtual event that will achieve your business goals thanks to thoughtful attention to every detail. | A FLAWLESS PRODUCTION To ensure that even when there’s a hiccup, you have back-up plans and processes in place to keep your virtual event running so smooth, your attendees never notice. | A SUPPORT STRUCTURE So that you have the help you need, when you need, whether they’re remote or in the office, contractor or staff. |
AN IMPACTFUL VIRTUAL EVENT
Let’s get those questions answered…
Q: What is the investment?
A: You can choose between a Virtual Event Intensive full-day ($1,997) or half-day ($997). The full day is recommended for all first-time event planners and virtual event hosts.
Q: How long does the process take?
A: The full-day intensive agenda includes 6 hours and is designed to cover everything you need to plan your next event. For those who have some experience hosting virtual events, you can choose the half-day intensive that is 3 hours.
Q: What is included in the training?
A: Before your training even begins, you will complete an onboarding application and we will have a discovery call to discuss your event idea and needs. Once your Virtual Event Intensive is scheduled, custom training materials will be prepared for you including a Virtual Event Workbook, and all of the templates, swipe files, and sample assets listed below. Your training will include informational slides and the session will be recorded, all of which will be made available to you for reference.
- Virtual Event Workbook, customized and completed during training for your next virtual event.
- Virtual Summit Planning Template (Sheet)
- Agenda Planning
- Session & Speaker Planning
- Sponsor Planning
- Table Talk Planning
- Tracking Link Builder
- Bundle Offer / Gamification Planning
- Event Day Checklist
- Promotion Planning
- Asset Checklist w/ Image Specifications
- Virtual Event Budget Template (Sheet)
- Sample Speaker Application (Form)
- Speaker Agreement Template
- Sponsor Agreement Template
- Speaker Outreach Swipe File
- Sponsor Outreach Swipe File
- Virtual Event Sponsorship Tiers Swipe File
- Sample Announcement Email Swipe File
- Sample Speaker Emails Swipe File
- Sample Event Technical Details & FAQ for Speakers
- Example Tweets & Posts for Bulk Upload (Sheet)
- Example Promotional Messages
- Example Promotional Graphics
- Example Custom Platform Graphics
Q: What is the availability?
A: Due to my busy schedule, only select Saturdays over the next 6 months are guaranteed to be available. If your circumstance requires a weekday training, accommodations may be possible.
Q: Is this done in person or remotely?
A: Both! We can meet in person or organize a virtual meeting. If travel is required outside of St. Louis, MO, then travel arrangements can be made.
Q: What happens after my Virtual Event Intensive?
A: After the Virtual Event Intensive, you will receive 30 days of Virtual Event Strategist support. This support is to discuss any questions or concerns about work completed during the intensive. This support does not include additional revisions that exceed what was completed during the Virtual Event Intensive. If additional work is needed, you’ll have the option to book an additional half-or full-day intensive or a retainer.
Tech, Touchpoints and Tickets to Sell Out Your Summit
Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat & Blogging Brute, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.
Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.
When he isn’t writing yet another blog post, Mike also serves as the Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands.
Agorapulse is a robust social media management tool favored by agencies and social media influencers around the world. Featuring support for all major platforms and a host of scheduling options, Agorapulse is designed to help managers save time. The reports are extensive and easy to export, and the streamlined monitoring allows users to quickly respond to messages and get to Social Media Inbox Zero.
Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.