Once you start writing and publishing new blogs and articles to your website, there are certain websites where you should promote your posts to share them and attract visitors. We have talked about Social Networks like Facebook, Twitter and Google+. Another form of social media that should not be overlooked is Social Bookmarking, and DiGG is an example.
Social Bookmarking is similar to the bookmarking feature you may use in your web browser where you visit a site and then bookmark it to save the link for future reference.
Sites like DiGG though take the idea of bookmarking into the social realm.
First, after you create an account like any other site on http://www.digg.com (and be sure to complete your profile information thoroughly like we have at http://digg.com/mallton), you can begin to save links to articles and blogs you’ve published. Unlike personal browser bookmarks however, these links get saved publicly. Anyone visiting DiGG can see stories that other users have saved. What’s more, they’ll see Titles and Teasers and a thumbnail image from your blog if you included an image.
While you can hope that someone might stumble on your post by chance, the real power of DiGG comes in the form of Followers. Followers are other DiGG users who have chosen to follow you and be notified when you post something new.
But wait, there’s more.
When you post an article it is considered that you “dugg” that link. Any other DiGG user can digg a link that you post. Their followers can see that and, in turn, digg it. So, a good article that you share can be seen and shared with your followers and your follower’s followers, and so on.
The keys to using DiGG successfully are to post great content and to follow others. When you follow someone, there’s a good chance they will follow you back, so that will start to get your sphere of influence growing. As you get more followers and continue to post great articles, your followers will share the links with more and more people. Over time, a successful DiGG approach to social bookmarking will dramatically increase the exposure that your articles receive, driving traffic and potential sales to your website.
