Shane Barker, Author at The Social Media Hat https://www.thesocialmediahat.com/blog/author/shane-barker/ Always On Top Of Social Mon, 19 Dec 2022 15:51:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://i0.wp.com/www.thesocialmediahat.com/wp-content/uploads/2019/04/cropped-TheSocialMediaHat-logo-white.png?fit=32%2C32&ssl=1 Shane Barker, Author at The Social Media Hat https://www.thesocialmediahat.com/blog/author/shane-barker/ 32 32 161308863 How to Use AI to Optimize Your Omnichannel Strategy https://www.thesocialmediahat.com/blog/how-to-use-ai-to-optimize-your-omnichannel-strategy/ Mon, 22 Nov 2021 14:00:00 +0000 https://www.thesocialmediahat.com/?p=6175 No matter where customers interact with your business, your marketing strategy should bring those experiences together.

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]]> 6175 Instagram Trust Score: What It Is and How to Improve It https://www.thesocialmediahat.com/blog/instagram-trust-score-what-it-is-and-how-to-improve-it/ Sun, 15 Nov 2020 13:44:12 +0000 https://www.thesocialmediahat.com/?p=6647 Every action you take on Instagram affects your Instagram Trust Score. Which actions hurt your score and which actions improve it?

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]]> 6647 8 of the Most Effective Ways to Approach Twitter Influencers to Grow Your Brand https://www.thesocialmediahat.com/blog/8-of-the-most-effective-ways-to-approach-twitter-influencers-to-grow-your-brand/ Tue, 01 Sep 2020 19:40:08 +0000 https://www.thesocialmediahat.com/?p=6559 Not sure how to approach Twitter influencers? This post charts out a step-by-step plan that you can follow to find the right influencers and reach out to them.

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]]> 6559 The Dos and Don’ts of Influencer Marketing Campaigns https://www.thesocialmediahat.com/blog/the-dos-and-donts-of-influencer-marketing-campaigns/ Mon, 24 Feb 2020 12:00:00 +0000 https://www.thesocialmediahat.com/?p=6328 Influencers are viewed as extensions of your brand. If you end up with the wrong influencers, it can affect your brand’s reputation.

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]]> 6328 Why Video Influencer Marketing will be a successful strategy in 2020 https://www.thesocialmediahat.com/blog/why-video-influencer-marketing-will-be-a-successful-strategy-in-2020/ Sat, 15 Feb 2020 16:51:38 +0000 https://www.thesocialmediahat.com/?p=6310 In 2019, video marketing witnessed massive developments, whether it was the rise of platforms like TikTok or the rapid growth in YouTube usage. TikTok grew to 500 million monthly active users in a span of just three years, while YouTube crossed 2 billion monthly active users.   Image via DataReportal  People also use Stories on Facebook …

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]]> 6310 8 Social Media Success Secrets You Need to Know https://www.thesocialmediahat.com/blog/8-social-media-success-secrets-you-need-to-know/ Sat, 21 Sep 2019 14:51:59 +0000 https://www.thesocialmediahat.com/?p=6117 Here are some secrets to social media success that you must know to grow your brand online.

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]]> 6117 How to Leverage YouTube Influencers for Your Brand https://www.thesocialmediahat.com/blog/how-to-leverage-youtube-influencers-for-your-brand/ Sat, 14 Sep 2019 16:44:59 +0000 https://www.thesocialmediahat.com/?p=6103 Here’s how you can combine both YouTube and influencer marketing to promote your brand.

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]]> 6103 How to Increase the ROI of Your Video Content https://www.thesocialmediahat.com/blog/how-to-increase-the-roi-of-your-video-content/ Tue, 30 Jul 2019 19:00:00 +0000 83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

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]]> 4978 12 Of The Most Creative Instagram Post Ideas https://www.thesocialmediahat.com/blog/12-of-the-most-creative-instagram-post-ideas/ Fri, 26 Jul 2019 11:00:00 +0000 Running out of Instagram content ideas? Not getting enough engagement on your posts? Use these 12 creative Instagram post ideas to inspire your next post.

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]]> 4960 4 Killer Tips to Improve Your Content Marketing Strategy with Instagram https://www.thesocialmediahat.com/blog/4-killer-tips-to-improve-your-content-marketing-strategy-with-instagram/ Mon, 08 Jul 2019 11:00:00 +0000 Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

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]]> 4949 5 Actionable Marketing Tips to Beat Your Competitors on Facebook https://www.thesocialmediahat.com/blog/5-actionable-marketing-tips-to-beat-your-competitors-on-facebook/ Tue, 28 May 2019 12:00:00 +0000 These 5 actionable tips can help you stand out among your competitors and effectively target your intended audience.

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]]> 4825 How to Get Top Influencers to Work with Your Brand https://www.thesocialmediahat.com/blog/how-to-get-top-influencers-to-work-with-your-brand/ Mon, 17 Sep 2018 11:00:00 +0000 If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing.

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]]> 4711 SEO in 2018: 7 Updates You Need to Know https://www.thesocialmediahat.com/blog/seo-in-2018-7-updates-you-need-to-know/ Mon, 30 Apr 2018 17:00:00 +0000 This post will give you help you discover the seven most important SEO updates that you need to know in 2018.

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]]> 4587 Instagram Shopping: A Solution for Businesses to Start Selling Instantly https://www.thesocialmediahat.com/blog/instagram-shopping-a-solution-for-businesses-to-start-selling-instantly/ Tue, 06 Feb 2018 13:00:00 +0000 60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.

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]]> 4462 How Your Small Business Can Benefit From Social Influencer Marketing https://www.thesocialmediahat.com/blog/how-your-small-business-can-benefit-from-social-influencer-marketing/ Mon, 01 Jan 2018 13:00:00 +0000 While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.

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]]> 4403 The Ultimate Guide to Micro-Influencers https://www.thesocialmediahat.com/blog/the-ultimate-guide-to-micro-influencers/ Fri, 07 Jul 2017 13:00:00 +0000 While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!

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