Content Marketing for your business means creating great content and sharing it to your social networks. But it also means looking for additional, sometimes creative ways to get what you’re writing in front of more people. What do you think are the best tools for getting more traffic to your blog? The tools below generally …
Content Marketing Lessons from Coca-Cola
If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing …
Content Marketing Lessons from Sheherezade
Sheherezade was a Persian Queen and the main character and storyteller in One Thousand and One Nights. In the story, the King marries a new virgin each day. The following morning, he marries a new girl and has the old wife beheaded, allegedly for being unfaithful. Sheherezade, the daughter of a vizier, wants to marry …
Content Marketing Tools: The Interview
There are many different kinds of content that you can use to market your business. One in particular that can be extremely effective is Interviewing. Simply identify influential people in your business and industry and conduct an interview with them. There are a number of benefits to using interviews, and I will also review some …
Content Marketing Resolutions for 2013
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that …
Content Marketing Analysis [INFOGRAPH]
The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started.
Curate Content Automatically with Paper.li
One of the techniques that many businesses will use to market content is to “curate” it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It’s sometimes easier than writing entire articles on your own since you simply need …