More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers …
10 Benefits of Using Images in Blogs
I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the “primary post image” in my Drupal website installations so that an image must be uploaded. (That also …
Quora introduces bloggers to over 500,000 readers
Right on the heels of LinkedIn announcing that it would be canceling the LinkedIn Answers service as of January 31st, Quora, the alternative Question & Answer service, has announced some major improvements and developments. Namely, Quora users will now have full blogging capability within Quora. According to Quora’s blog, users will be able to select …
Content Marketing Lessons from Sheherezade
Sheherezade was a Persian Queen and the main character and storyteller in One Thousand and One Nights. In the story, the King marries a new virgin each day. The following morning, he marries a new girl and has the old wife beheaded, allegedly for being unfaithful. Sheherezade, the daughter of a vizier, wants to marry …
Ping Your Blog to Increase Traffic
Each time you create a new blog post, there are a number of things you need to do. The post needs to be shared to your appropriate social networks and groups, and you may want to consider sending a link to some customers or potential customers if you think they will find the topic useful. …
Triberr works to improve their blog amplification service
Triberr may be one of the best tools in your blogging toolbox that you’ve never heard of. For the uninitiated, Triberr is a online service that encourages members to share each other’s new blog posts. They have been working on improving the service and attempting to address some of the issues that arise with any startup. …
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Creating a Rich Email Signature
Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It’s a little complicated as you will need to create an HTML webpage as part of the process, but I’ll outline the basics for you here. Take …
Content Marketing Tools: The Interview
There are many different kinds of content that you can use to market your business. One in particular that can be extremely effective is Interviewing. Simply identify influential people in your business and industry and conduct an interview with them. There are a number of benefits to using interviews, and I will also review some …
What’s your focus for 2013?
As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this …